Design and development of an immersive microsite for Bloomberg to help Visa Direct tell a dynamic story of how they facilitate money transactions across the globe.
Services
UI/UX, Web Development, Motion, Video Production
Client
Visa Direct
Agency
Bloomberg Media Studio
Website
Introduction
Visa Direct didn’t just want to talk about moving money, they wanted to humanize it. The challenge: ditch the corporate feel and show real, everyday moments where fast, seamless transactions make life happen
We answered with a high-energy, story-first approach. Partnering with Bloomberg Media Studio, we created vibrant lifestyle content through the eyes of different personas. At the center: an interactive, immersive microsite that pulled users straight into the action. Fast. Personal. Effortless. Just like Visa Direct.
Beyond the microsite, we created a story flash starring Visa Direct’s VP, built to grab attention and drive the story home as a high-impact ad.
Enter “i12c” to view the video below.
Result
This was one of the most rewarding projects we’ve tackled. Our lean team gave it 200%, pouring everything into bringing it to life and the result was an incredible win.
The Team
Client Management – Bloomberg
Copywriting & Script – Bloomberg
Creative Direction and UI/UX – Darren
Web Development – Thomas B & Kashmire
Storyboarding and Video Direction – Darren
Motion graphic and Post – Bani