They say curiosity kills the cat.
But a cat has nine lives, and I’m planning to use every one of them.
Curiosity has always been the silent engine behind everything I do. It’s that itch to explore, to test, to see how far you can push an idea, and then break it apart to see how it works.
For me, that curiosity led to a lifelong obsession with creativity and technology. And lately, it’s what pulled me deep into the world of Generative AI.
Where It All Started
My GenAI journey began in late 2022 when ChatGPT and MidJourney were just starting to make waves.
But honestly, my experimentation with AI started way earlier, around 2019, when my friend Joan Ilari Civit and I tried creating a deepfake video from scratch. We wrote a custom script, rendered it overnight, and after hours of processing, got a barely usable five-second clip.
It wasn’t perfect, far from it. But it showed what was possible. And that was enough to keep me hooked.
The Evolution of My AI Journey
Every few months since then, the creative landscape has shifted.
Let me walk you through my milestones:
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Q1 2025 — Confidence in Delivery
This was when GenAI visuals finally reached production quality. I started using them confidently in client work, from campaign concepts to visual direction. -
Q2 2025 — The Rise of Talking Humans
Tools like Veo 3 made it possible to generate realistic talking human footage. The line between live-action and AI-generated content started to blur. -
Q3 2025 — Consistency Arrives
The launch of Nano Banana and SeeDream V4 changed the game. They solved one of the biggest challenges: character and visual consistency. For the first time, creators could maintain a cohesive art direction across multiple shots. -
Q4 2025 — The Sora 2 Era
Now, we’re in a new phase with Sora 2, not just as a video model but as a creative social platform.
Everyone’s talking about its cinematic realism, but what’s more revolutionary is its Cameo feature — the ability to insert yourself or your friends into a generated film.
It’s not just about content generation anymore. It’s about co-creation and connection.
What Curiosity Taught Me
The more tools I test, the more I realise this simple truth:
A tool is only as good as how deeply you understand it.
You can hand the same prompt to ten creators, and each one will produce something entirely different, because tools are just extensions of our thinking.
There is no best model, only the best workflow for your purpose.
Each platform, from MidJourney, SeeDream, Nano Banana, Veo, to Sora, has its own strengths and quirks. The real skill lies in knowing how to stack them together.
My framework today is built from that philosophy, human-led, tool-agnostic, and curiosity-driven.
The Power of Human-Led AI
Too often, people see AI as a replacement for creativity. But to me, it’s the opposite.
AI expands creative possibilities, but it’s still human decisions that define meaning, emotion, and strategy.
When you strip away the hype, what remains is craft, guided by experience, culture, and instinct.
That’s why curiosity matters so much.
It’s not about chasing every new model that drops. It’s about understanding how each piece fits into the bigger picture of your own creative process.
A Message to the Curious
If curiosity drives you, don’t suppress it, harness it.
The best creators, marketers, and technologists I know share one thing in common: they never stop exploring.
Try. Fail. Learn. Repeat.
Because every experiment, even the ones that don’t work, builds your intuition for the next big leap.
If you are looking to integrating GenAI into your team's workflow, I am here to help!
